Barça-Madrid increases public attention in shopping centers by 75%

Barça-Madrid had 74.5% more attention than the 2010 World Cup final. Public traffic in the food court of the centers increased by 61%, according to an analysis by Neo Advertising. The classic was broadcast through the digital signage solution developed by GolT Centros Comerciales, which allows combining television content and digital advertising signage.

Football in shopping centers is becoming an element of attraction and entertainment that opens new horizons in the area of ​​restaurants and leisure. Neo Advertising has analyzed the data from the Barça-Madrid match broadcast in shopping centers last Monday at 9:00 p.m. and has contrasted it with other unique football events such as the 2010 World Cup Final or the last match of the 2009/2010 League.

El clásico se emitió a través de la solución para digital signage desarrollada por GolT Centros Comerciales, que permite combinar contenido televisivo y digital signage publicitario. Para la obtención de datos de tráfico, atención y audiencia, se ha utilizado el sistema de medición de audiencia para digital signage de TruMedia.

The results show that this match has generated 74.5% more attention from the public than the 2010 World Cup final held in South Africa. Regarding the time spent attending the match, the increase has been 76.30% compared to the 2010 World Cup Final. Traffic in the restaurant area also increased by 61% compared to the World Cup Final and the last day of the 2009/2010 League.

For the food court (restaurant) area of ​​shopping centers, having digital signage in which to broadcast the League and the Champions League is considered positive to attract and retain public in their establishments since the length of stay is often doubled and the average ticket increases.

Having entertainment channels combined with digital signage and adequate advertising management is proving to improve the consumer experience in shopping centers and traffic in the restaurant area.

The most watched match in the history of pay television

Monday's match between FC Barcelona and Real Madrid was the most watched match in the history of pay television in Spain. Its 2,488,000 viewers were far ahead of the 2,047,000 who followed the Real Madrid – Barcelona broadcast encrypted by Canal + on November 4, 2001.

On Gol T, which had the historical record on Monday since the beginning of its broadcasts, Barça-Madrid registered a share of 8.4%, with an average audience of 1,534,000 viewers, compared to the share achieved by Canal+ Liga of 5.2% and 954,000 viewers.