In 2020, users will spend 84 minutes a day watching online videos19 July 2018 [+] According to the 'Online Video Forecasts 2018' study, prepared by Zenith, global consumers will spend an average of 67 minutes a day watching online video...
BIT Audiovisual 2018 will analyze audience measurement in new environments, brandchannel and programmatic advertising25 April 2018 [+] The new audience measurement techniques in the complex digital universe and the possibilities that audiovisual offers to brands to reinforce...
Television advertising investment in 2017 will grow by 5.3%29 December 2016 [+] The Zenthinela panel forecasts moderate growth in conventional media advertising spend of 4.3%. Zenthinela, the panel of directors of advertising companies...
Online Radio: situation and business opportunities7 April 2015 [+] Advertising investment, intellectual property, commercial perspectives, formats and trends in online radio are some of the topics that will be addressed in a day...
IPTV penetration will increase by around 36% until 201512 February 2013 [+] ZenithOptimedia predicts that smartphone penetration will double from 36% in 2012 to 72% in 2015. Tablet penetration will increase by ...
En 2011, Internet será, tras la tv, el segundo medio en inversión publicitaria7 January 2011 [+] Internet será el segundo medio tras la televisión en este 2011, según el panel de expertos Zenthinela. Este panel de expertos espera un ligero ...
