BIT Audiovisual 2018 will analyze audience measurement in new environments, brandchannel and programmatic advertising

The new audience measurement techniques in the complex digital universe and the possibilities that audiovisual offers to brands to strengthen their branch channel will be addressed at the Conference of the Audiovisual Technology Professional Exhibition.

The Professional Exhibition of Audiovisual Technology, BIT Audiovisual 2018, organized by IFEMA from May 8 to 10 at Feria de Madrid, will have an extensive program of Technical Conferences in which prominent professionals will share in a dynamic and debate-oriented format their vision and experiences regarding technologies, business models and future perspectives.

The program is presented in this edition around four thematic areas: broadcast, corporate and digital signage, cinema and advertising.

In this last area, on Wednesday, May 9 (6 p.m.), Ricardo Vaca, responsible for new projects in Windward Communication; and Miguel Ángel Fontán, southern European regional director of Kantar Media, will discuss new audience measurement techniques in the complex digital universe with multi-platform and multi-device distribution, linear and non-linear.

On the other hand, Jaime López Amor, executive producer of DIP 360º and an expert in brandchannel, will address in a presentation that will take place on May 10 at 4 p.m. how brands are becoming the new media, taking advantage of new distribution platforms and the democratization of access to the means of production.

Finally, Eduardo Madinaveitia, Strategy Services at Zenith, will reflect on programmatic advertising on May 10 at 4:30 p.m. Based on big data, programmatic advertising arises as a result of new technologies, media and digital platforms in which the advertiser buys audiences and not spaces as in traditional advertising.