GfK wins the television audience measurement competition in Portugal

The market research company has prevailed over other competing bids by renewing the contract for five years.

GfK consolidates its positioning in the media audience by winning the contest for the television audience measurement in Portugal.

The market research company developed the current audience measurement system in Portugal in 2013, which the Portuguese industry, represented by the Media Studies Analysis Commission (CAEM), has been renewing in recent years and is officially renewing until 2025.

Antonio Salvador, director of GfK Portugal, has expressed his satisfaction after all the work carried out to continue improving the audience measurement model in the coming years by applying the latest GfK technologies.

Javier Resurreccion, Managing Director of GfK Spain, highlights that “after more than six years developing audience measurement in Portugal, the industry has recognized our good work with a new five-year contract, which represents a great commitment by GfK to the media audience.”

Likewise, CAEM reported the high quality of the proposals received in the measurement competition, which began in 2019. However, GfK's proposal was unanimously selected by the three evaluation sections that make it up.