Kentia integrates Trumedia's audience measurement system

Altabox, a company specialized in the development of music and video channels in digital signage in retail, has recently completed the integration of its Kentia solution with TruMedia measurement systems.

Ofrecer a sus clientes mayores posibilidades de segmentación de públicos, así como la medición de la audiencia de sus contenidos es el objetivo que persigue Kentia al integrar el sistema de medición de audiencias Trumedia en su plataforma. El software de digital signage Kentia, especializada en el desarrollo de canales musicales y de vídeo en digital signage en retail, ha finalizado recientemente la integración con los sistemas de medición de TruMedia para ofrecer a sus clientes mayores posibilidades de segmentación de públicos, así como la medición de la audiencia de sus contenidos.

Israel García, CEO of Altabox, has stated that "thanks to the integration with TruMedia we will provide Kentia with greater functions to address digital signage projects and networks and address the measurement needs demanded by advertisers, media centers and agencies. This is the first integration of audience measurement in digital signage software in Spain."

The integration of Kentia with the PROM (TruMedia Proactive Merchandising) system will also allow the appropriate content to be broadcast to the target audience at the right time, which represents another step in the effectiveness of impact and the possibilities of delivering the message correctly to the target of each campaign. “For us it is not only about integrating audience measurement, but about guaranteeing the success of advertising campaigns, as well as taking the first steps in the sector to guarantee measurement metrics in digital signage that serve as a reference,” highlighted Roi Iglesias, Marketing Manager at Altabox.

The Kentia software is thus positioned as the most complete solution for musical and video setting in digital signage, enabling advertising and content broadcast management that is close to and adapted to the public in any potential sector of digital signage. This is therefore important news for the advertising sector, since through Kentia advertisers, media centers and agencies will be able to manage their advertising campaigns with maximum effectiveness and return.

Altabox and Kentia

Altabox is a Spanish company specialized in digital signage solutions and content production for the setting of the point of sale, with more than 7 years of experience and implementation of projects throughout the national territory. In addition to digital signage, Altabox is specialized in digital media and retail media strategies.

For its part, Kentia is the digital signage software developed by Altabox that allows clients to manage their music channels, their audio or video spots, as well as their video channels in their points of sale and public spaces.

TruMedia is a company specialized in audience measurement systems for digital signage. Within their solutions they integrate measurement systems, as well as proactive merchandising (PROM) solutions that allow the right message to be sent to the right audience. TruMedia distributes its systems worldwide, and in Spain through DS Digital Screens.