Magenta TV - Plató

Ross Video’s Piero graphics solution for sports content analysis is used by MagentaTV’s experts to analyze Euro 2020 matches.

Plazamedia has been appointed to produce MagentaTV’s (Deutsche Telekom) Euro 2020 programs. The company will oversee numerous formats, including the production of the matches, during the 22 days of the competition.

Among the technical solutions chosen by Plazamedia is Ross Video’s Piero. Vincent Noyer, director of sports graphics analysis at Ross, details the platform’s benefits: “Piero uses image recognition or encoded camera heads to overlay tactical graphics on sports content. With its range of visually engaging and informative effects, Piero helps experts and pundits crack open the key moments in any game, giving audiences valuable insight into the decisions, tactics and actions that win or lose the match.”

New storytelling solutions

Hardy Steingweg, COO of Plazamedia, sees the use of Piero throughout Euro 2020 as key. “We’ll be bringing audiences the most innovative and engaging programs, and Piero will be a very important part of the recipe. It’s a powerful and visually compelling tool that really helps tell the story of a match and gives our experts new ways to get under the skin of the action.”

Finally, Mark Gardner, Ross Video’s regional sales director for EMEA North, is delighted that another major broadcaster has joined the Piero family: “Every football match has its highs and lows, and there is always huge pressure on teams at big events like the EUROs. Piero really helps give fans insight into the anatomy of a match, laying bare the moments that make or break the result. Regardless of who MagentaTV’s audience may be supporting, I know Piero will give the tournament coverage an extra dimension and depth, and Ross is very proud to be driving this element of the production.”

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Pour • 14 Jun, 2021
• Section: graphique