Rohde & Schwarz acquires Pixel Power and strengthens its Broadcast & Media

Pixel Power は、放送局や再生施設向けに革新的なグラフィックス、マスターコントロール、統合再生システムを提供します。

Rohde & Schwarz 取得しました ピクセルパワー、専門会社 テレビのブランディング、グラフィックス、オートメーション、マスターコントロールおよびプレイアウト. With this acquisition Rohde & Schwarz is executing its plan to expand further in broadcast playout while taking ownership of a company with significant technological leader- ship. The subsidiary will be renamed Pixel Power – A Rohde & Schwarz Company.

Pixel Power offers innovative graphics, master control and integrated playout systems for broadcasters and playout facilities. These systems enable dynamic content to be delivered more efficiently for linear TV, mobile, online and OTT/VOD. Pixel Power has consistently developed its portfolio of software based IP solutions that are virtualizable for the private or public cloud, whilst offering new OPEX business models as part of the broadcast technology transformation. The company is headquartered in Cambridge, UK and has been developing and deploying broadcast solutions for 31 years. With this acquisition Rohde & Schwarz further expands its portfolio to complement existing product lines.

コルネリアス・ハイネマン, Head of Transmitter and Amplifier Systems, File Based Media Solutions, explains: “With the acquisition of Pixel Power we are significantly expanding our Broadcast & Media portfolio with new and exciting solutions. Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets. ”

ジェームズ・ギルバート, co-founder and CEO of Pixel Power, adds, “Our virtualizable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern license and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”

Pixel Power の顧客にとって、この買収は確立された非常に安定した技術グループによる投資を意味します。これは、このようなダイナミックな市場において、顧客の投資の安全性をさらに重視した長期的なパートナーシップの重要な基盤となります。既存の顧客と商業パートナーの継続的なサポートは、両社にとって重要な前提条件です。

CEOのJames GilbertとCTOのNick Wrightは現在の役職に留まり、Pixel Powerの開発を継続します。