Rohde & Schwarz acquires Pixel Power and strengthens its Broadcast & Media

Pixel Power 为广播公司和播出设施提供创新的图形、主控制和集成播出系统。

Rohde & Schwarz 已获得 像素功率，公司专业从事 电视品牌、图形、自动化、主控制和播出. With this acquisition Rohde & Schwarz is executing its plan to expand further in broadcast playout while taking ownership of a company with significant technological leader- ship. The subsidiary will be renamed Pixel Power – A Rohde & Schwarz Company.

Pixel Power offers innovative graphics, master control and integrated playout systems for broadcasters and playout facilities. These systems enable dynamic content to be delivered more efficiently for linear TV, mobile, online and OTT/VOD. Pixel Power has consistently developed its portfolio of software based IP solutions that are virtualizable for the private or public cloud, whilst offering new OPEX business models as part of the broadcast technology transformation. The company is headquartered in Cambridge, UK and has been developing and deploying broadcast solutions for 31 years. With this acquisition Rohde & Schwarz further expands its portfolio to complement existing product lines.

科尼利厄斯·海涅曼, Head of Transmitter and Amplifier Systems, File Based Media Solutions, explains: “With the acquisition of Pixel Power we are significantly expanding our Broadcast & Media portfolio with new and exciting solutions. Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets. ”

詹姆斯·吉尔伯特, co-founder and CEO of Pixel Power, adds, “Our virtualizable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern license and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”

对于 Pixel Power 客户而言，此次收购代表了一家成熟且高度稳定的技术集团的一项投资——在如此充满活力的市场中，这是长期合作伙伴关系的重要基础，同时还更加注重客户投资的安全。现有客户和商业合作伙伴的持续支持是两家公司的重要先决条件。

首席执行官 James Gilbert 和首席技术官 Nick Wright 将留在公司目前的职位上，并继续开发 Pixel Power。