TheViewPoint 为 Caracol Tv 开辟了新的 OTT 广告可能性

观点, a SaaS video ad monetization platform for CTV/OTT publishers, has teamed up with Caracol TV (Colombia) to provide the broadcaster with the retrofitting opportunities of the OTT advertising.

Following recently transformed viewing habits, Caracol TV aims to increase its reach, drive more engagement and capitalize on innovative digital TV technologies. TheViewPoint will provide Caracol TV with access to new OTT audiences and offer effective monetization solutions to succeed in the space.

TheViewPoint 与 CTV 优先的出版商和广播公司都有过合作，对于如何让线性播放器在数字电视世界中感到舒适有着清晰的认识。考虑到 Caracol TV 计划在两种环境下运营，必须重点关注带来附加价值，而不是营销活动从传统电视向联网电视的转变。

“We see more and more broadcasters across the globe entering the OTT industry. They have their own in-house content and years of popularity in the linear TV realm. That’s why they sometimes get intimidated by OTT. Caracol TV is a great example of how established TV networks can stay ahead of the curve. Our aim is to assist Caracol TV in gaining incremental profits from adding a new medium to their strategy, and we are convinced that we’ll meet our targets,” said Keren Pass, Account Executive & Business Development Manager at TheViewPoint.

经过起草，2021 年 7 月 26 日，部分：电视