Richard Scott to head Sony's Media Solutions division in Europe

This new appointment brings extensive experience to the sales, marketing and broadcast services segments and other technology companies of the Media Solutions division

Sony Professional Solutions Europe has appointed Richard Scott as head of Media Solutions, with the aim of accelerating the growth of the main solutions and services.

Scott will join the team led by Adam Fry, vice president of Sony Professional Solutions Europe and previous holder of this role. Scott comes with 25 years of experience in sales, marketing and services in broadcast, production, audiovisual distribution, information technology and security companies.

This strategic designation is part of Sony's constant evolution to become a company recognized both for its broadcast components and for providing solutions through a wide offering of products and also services. Under Scott's leadership, the business division will deploy its solutions strategy for audiovisual businesses to ensure that Sony continues to develop a market-leading product offering capable of meeting both current and future customer needs.

Scott brings extensive experience in IT services and platforms, most recently at Irdeto, as well as management-level client relations. His appointment will strengthen Sony's position as a leader in services and solutions. With extensive experience leading sales and marketing divisions with complex paths to market and a diverse product and service offering, Scott will assume overall responsibility for managing customer engagement for Sony going forward.

Scott acknowledges that "this is an exciting time to join the Media Solutions team, and I look forward to helping Sony realize its ambitions in this very dynamic space. The audiovisual and broadcast market in Europe is evolving very quickly, but Sony is well positioned to take a clear leadership role, with a strong emphasis on innovative and regenerative solutions for its wide range of customers. And, as Sony becomes a true solutions company, able to seamlessly combine products and services, more opportunities will arise to help customers to overcome the challenges they face.”

Scott joins Sony from Irdeto, a digital platform security company where he served as senior vice president of global sales and marketing. Previously, he was senior vice president of global sales and services at Harris Broadcast. And before that he had also held different positions at Panasonic Broadcast Europe and Ascent Media, in addition to having already worked at Sony during an earlier phase of his career.

Adam Fry, Vice President of Sony Professional Solutions Europe, commented: "Sony is renowned for combining innovation and technological excellence with a deep understanding of customer needs. Thanks to this, our staff can provide the best support and advisory services. We are delighted to have Richard join us. His extensive experience, spanning from product development to customer engagement, makes Richard ideally placed to lead Sony Media's services and solutions agenda in Europe."