Zinkia entrusts Digital TV Group the international repositioning of ‘Pocoyo’

Both companies sign an agreement to boost the distribution of content on audiovisual platforms, the exploitation of consumer products and interactive businesses and edutainment, among others.

With the aim of repositioning the brand Pocoyo Throughout the world, as well as boosting the growth of the rest of the properties that make up its catalog, Zinkia has signed a collaboration agreement with Digital TV Group, a multinational specialized in production, distribution and exploitation of content.

Digital TV Group, que cuenta con una destacada presencia en Latinoamérica, Europa, Estados Unidos y Canadá, se responsabilizará de gestionar la comercialización de las marcas de la productora española, tanto en plataformas audiovisuales tradicionales como digitales; de la explotación de los productos de consumo (Licensing & Merchandising) y del desarrollo de otros productos derivados, como las líneas de negocios Interactivos, Edutainment…

This activity is part of a strategic plan designed by Zinkia in collaboration with Digital TV Group for the coming years, which includes the implementation of commercial and marketing actions in the territories in which it is currently present (more than 150 countries), as well as in new markets and platforms.

Digital TV Group is made up of professionals with an outstanding experience in the entertainment market and the exploitation of audiovisual content. Patricio Rabouffetti-founder of the audiovisual producer Non Stop, and which currently collaborates with several of the large leading corporations of the industry in the production of children of recognized properties of Nelvana, Locomotion, Hit Entertainment and Cookie Jar-. Rabuffetti and Vibes will work on the project from Madrid, while Piza will participate from Mexico City and Toronto.

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