Telecinco 2 will now be La Siete

The private chain has not yet found the positioning for its DTT channels. From Telecinco Estrellas we went to FDF, and from Telecinco Sport to Telecinco 2. Now, the latter is renamed La Siete.

With the intention of finding its place in the remote control, and in view of the fact that the countdown towards DTT seems to have entered a point of no return, Telecinco, which during these years has been disregarding its alternative programming with continuous name changes, now intends to place its second channel on the 7 button. Just as Antena 3 recently did with its DTT channels, by adding an 8 and a 9 to them, to try to position itself, Telecinco is trying its second general option among the first DTT channels. DTT. And some studies have shown that viewers tend to scroll in ascending order from the first channel upwards, improving memory if the channel has some connotation with the place it occupies in the command.

Telecinco will now have to fight with the majority of regional broadcasters whose viewers have their frequencies tuned to button 7 on the remote control. Regarding the channel's content, more of the same with a strange mix of fiction, reality and sports.