Ross LUCID: the control of virtual solutions will now be more intuitive

The new LUCID platform replaces the previous Ross UX solution as the primary configuration and control interface for all Ross virtual studio and augmented reality applications.

As part of the program Ross Live Season 2, Ross Video has announced the launch of LUCID, a new solution that will change the way virtual solutions are configured and controlled.

The LUCID Platform replaces previous UX solution Ross as the primary configuration and control interface for all virtual studio and augmented reality Ross.

This proposal is the first Ross product to incorporate the new visual language “Aura”, which will be a key aspect of many future Ross solutions. Highly dynamic and offering impressive new levels of flexibility, this new interface allows operators to design their own custom designs, as well as save and recall designs based on personal preferences or at the production stage.

Gideon Ferber, director of Ross Virtual Solutions, recognizes that "this is a great step forward for Ross. We are receiving direct feedback from the market ensuring that the increase in sophistication of our virtual solutions does not translate into an increase in complexity for operators."

"We have an impressive roadmap planned for virtual solutions, but every future development has to be underpinned by ease of use, speed of operation and flexibility. The move to this new LUCID platform now provides us with a stronger foundation on which we can build, and I know that customers will find our 'Aura' look very dynamic and intuitive," he adds.

"We've already tested LUCID in beta with a variety of different clients, and everyone has loved what they've seen. This is going to make our clients' lives much easier and open up a lot of creative potential," concludes Ferber.