Vocento-Viacom: strategic agreement to strengthen its presence in the audiovisual market

Vocento's regional channels will be fed by content from one of the world's leading providers. Vocento has DTT licenses nationwide and in Madrid, Andalusia, the Valencian Community and Barcelona, ​​among others.

Vocento has reached a strategic agreement with the entertainment factory Viacom (worldwide publisher of channels such as MTV, Nickelodeon, Paramount Comedy, VH1, Comedy Central and Spike) to compete in the Spanish audiovisual scene and become one of the main players in both the television field and content production.

This agreement will allow Vocento, at the return of the summer, to promote the regional television project that will integrate Viacom content into the schedules of its DTT channels to which it will add local information content thanks to the group's presence throughout the national territory through its reference brands. The potential audience of the channels that will benefit from this content amounts to 24.7 million viewers.

Vocento has Digital Terrestrial Television licenses in regional and local areas, some of which are not yet operational, and is the only Group with a presence in the main advertising markets in Spain: Madrid, Andalusia, Valencian Community and Barcelona, ​​to which must be added other relevant places such as the Basque Country, Murcia, La Rioja and Asturias.