PRISA will sell audiovisual content in stores, warehouses and supermarkets

PRISA and the American IBN sign a strategic agreement in Spain and America at the same time that Talos, IBN's financial subsidiary, acquires 4.5% of the Spanish communication group.

PRISA and the American company In-store Broadcasting Network, LLC (IBN) have reached an exclusive agreement to develop the media distribution business in stores, warehouses and supermarkets (“Retail Media”) in Spain and Latin America. This association is part of the plans announced by the Group to have strategic partners that provide technology and new markets.

PRISA and IBN will launch this activity through the constitution of a new company called PRISA IBN International, owned 50% by each of the partners. PRISA will provide the experience and content from the areas of music, audiovisual production, and its commercial distribution network, and IBN, the world leader in Retail Media, with more than 150 million users, its patented media technology.

Within the framework of said agreement, the entity Talos Partners LLC (Talos), a financial subsidiary of IBN, has agreed to acquire a minimum participation of 4.5% of PRISA's share capital, through the purchase of its treasury stock, as a first step to participate in other share issues that PRISA carries out in the future. Said sale will be made at market value, in sections and without discount.

In addition to this acquisition, PRISA and Talos have agreed to an irrevocable commitment to purchase and sell one million stock options (warrants), which is equivalent to 0.45% of PRISA's share capital, at an exercise price of €6 per share, which represents a premium of 67% over the listed price of €3.58, registered on August 19, 2009.