Cameron sees the lack of content as the main obstacle for 3D on TV in the short term

The director who revolutionized the industry by promoting stereoscopy with the success of 'Avatar' sees the lack of content as the main obstacle to the rapid adoption of 3D on television.

Speaking at a technology forum yesterday in Seoul, director James Cameron was not overly confident that stereoscopy will dominate television any time soon.

The main reason, according to Cameron, would be found in the lack of 3D content, which is why he encouraged producers to forget their concern about the increase in the cost of stereoscopic production and start putting 3D production on the market "being more profitable for television producers to shoot directly in 3D instead of trying to convert current 2D content to that format."

Cameron, considered by many to be the father of modern stereography, stated in the Korean capital that “the majors should not be afraid to shoot in 3D when tens of thousands of professionals around the world are shooting in 3D every day.”

"We are going to have 3D televisions everywhere and we are going to need thousands of hours of sports, comedy, music and all kinds of entertainment. We have the channels, we have the devices. The missing piece is the content. We have to have content," said the director.

At this moment Samsung and LG already have 3D screens in the main markets, waiting for the new Bravia 3D from Sony in a weeks. According to the market research company DisplaySearch, the number of 3D units that would be sold this year would reach 1.2 million, rising to 15.6 in 2013 and 64 in 2018.

Coinciding with his time in South Korea, James Cameron has announced the signing of an agreement with Samsung Electronics to direct music videos and concerts sponsored by the new line of televisions with 3D technology.