Newspapers Are Taking Refuge in Online Video, According to a Report by Brightcove and TubeMogul

Online newspapers have increased their video content by 147% while television chains lead the total number of minutes and social networks Facebook and Twitter lead interest rates in this type of content. According to this report, television chains lead in the total minutes broadcast in 2010, being the first after the newspapers made them lose this position in the third quarter.

Brightcove y TubeMogul han presentado el informe Online Video & the Media Industry Quarterly Research Report, correspondiente al cuarto trimestre de 2010. El estudio analiza los datos de descubrimiento, uso e interés por el vídeo online, obtenidos a partir de una muestra de cerca de 2.000 sitios web de periódicos, revistas, medios online, cadenas de televisión y marcas. Además de los datos del cuarto trimestre, en este informe también se hace una repaso a todo el año.

According to this report, television chains lead in the total minutes broadcast in 2010, being the first after the newspapers made them lose this position in the third quarter.

As for the newspapers, they have once again experienced a large increase (147% intertrmetral) in the number of titles uploaded for the second quarter, which points to the new organizations continue to trust the video to present multimedia news. The newspapers also have the largest number of player loads of the year in all categories, which indicates that newspapers have video players in more pages and have more pages views in total than other types of media.

Interest rates tend to climb quarter to quarter in all media categories. The audiences see more time than average than in the previous months, which is a good indicator that the consumption and comfort of videos visualization is increasing.

The brands saw a mass increase of 98% in interest this quarter, reaching 2:03 minutes compared to 1:03 seen in the previous quarter. This suggests that brands are improving the quality of their content and connecting with their respective audiences.

This report shows that the end rates tended to the rise in all areas, which is not surprising since the minutes seen also tend to upload.
As a source of reference, Facebook and Twitter added the highest interest rates in all media categories. The brands saw the maximum interest in the videos when it comes to Yahoo!, Which aims at the success of the contents.

The spectators of the content issued in the United States would monopolize the greatest number of minutes seen by broadcast (03:53) with the European viewers following them closely (3:34).

Methodology

The data used for this report were obtained from an anonymous and crossed sample of BrightCove customers representing the different sectors of the communication industry. As the sample adds a measurable data set, its drivers do not intend to be statistically representative of the online video industry as a whole or the full base of BrightCove. What is sought with this analysis of the data is to obtain a fixed photo of the media trends and inform the research initiatives focused on the online video industry. Any finding, opinions, or conclusions expressed here are from the author/is and are based solely on the sample of the data.

Access to report full.

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