Brightcove Video Cloud Delivers a New Level of Stability for HTML5 Video

El reproductor inteligente de Brightcove permite experiencias de reproducción multiplataforma, análisis e implantación de servicios de terceras partes. It features VAST 2.0 support for HTML5 video and turnkey integration with Google's DoubleClick ad delivery solutions.

Brightcove has announced a wide range of new capabilities for its Video Cloud online platform smart players that help customers overcome HTML5 video playback issues on devices, enabling more reliable cross-platform analytics and integration with third-party services such as ad serving solutions.

Brightcove also announced that the Video Cloud smart player supports the VAST 2.0 advertising standard for HTML5 video and offers turnkey integration with Google's DoubleClick ad delivery solution. As a result, publishers can optimize video content and drive revenue on HTML5-enabled devices and leverage this growing audience to drive more value from their online video initiatives.

Ashraf Alkarmi, director of product management at Brightcove, said: "The complexity associated with editing video on HTML5-enabled devices continues to increase, as the distribution of operating systems and browsers used by these devices has become increasingly fragmented. Our intelligent Video Cloud players ensure that content can be accessed across all devices and operating systems, without sacrificing the stability and consistency needed for reliable advertising and analytics."

Los ya populares smartphones y las tabletas acceden al vídeo HTML5 utilizando diversas versiones distintas de tecnología de navegador de código abierto WebKit, pero la forma en la que los navegadores WebKit interpretan el vídeo HTML5 varía dependiendo de la versión de WebKit. Esto produce un comportamiento incoherente en los dispositivos que ejecutan diferentes versiones de los sistemas operativos iOS o Android. Estas incoherencias no permiten una reproducción continuada y bloquean la entrega fiable de anuncios y la captura de análisis, lo que produce experiencias más pobres y una ineficiencia en la optimización del contenido.

Brightcove ha desarrollado un nuevo marco para la utilización de la etiqueta de vídeo HTML5 que no sólo ayuda a garantizar la consistencia, sino que también permite a Brightcove desplegar rápidamente nuevas innovaciones de reproductor que funcionan independientemente de la versión del sistema operativo y sin riesgo de alterar la compatibilidad con versiones anteriores.

The new Video Cloud player implements a series of innovations that eliminate these limitations to deliver a reliable and effective video experience on devices as a new HTML5 abstraction layer automatically adapts the video experience to respond to operating system and browser inconsistencies, enabling reliable playback and execution of advertising and analysis logic on both current and future operating systems and browsers. As a result, Video Cloud customers can enjoy broader reach and higher business impact for their video content.
It also incorporates a new universal player API that presents a set of software interfaces that are consistent with the video experiences implemented in HTML5 and Adobe Flash. This way, developers can create more personalized video experiences and plug-ins that will behave the same in both Flash and HTML5 environments.

Video Cloud smart players also now include support for the latest versions of the Android and iOS operating systems to ensure content is delivered to these devices reliably and consistently.

HTML5 analysis offers an in-depth look at how viewers are engaged with content on each device and playback environment. Ahora, el análisis de Video Cloud cubre tanto Flash como HTML5 para ofrecer a los clientes una visión completa de los comportamientos del público y de la participación en cada dispositivo específico.

Finally, Brightcove offers new customization capabilities, including support for the Brightcove Experience Markup Language (BEML) for HTML5, ensuring that video experiences play properly and appropriately handle situations where unsupported custom components cannot function correctly in an HTML5 video player. Customers can also use the Universal Player API and existing media APIs to create custom experiences and playlists.

Additionally, Video Cloud's intelligent player enables Google's DoubleClick ad management technology to deliver ads to Brightcove customers for both HTML5 and Adobe Flash, regardless of the device or operating system version the consumer uses to access the content. Clients will be able to ensure the reliability of their advertising policies and optimize their efforts across Flash and HTML5 video experiences, while also taking advantage of the expanded consumer reach of popular devices such as smartphones and tablets.