Le Figaro chooses Brightcove Video Cloud for the mobile version of its online TV channel

The leading French national newspaper is confident in Brightcove Video Cloud's ability to reach the consumer and monetize content on every type of screen.

The main French national newspaper, Le Figaro, has chosen the online video platform Brightcove Video Cloud for the mobile version of your news and entertainment channel Le Figaro TV.

According to Le Figaro, about a third of your web traffic comes from mobile devices, and with Brightcove Video Cloud you will be able to extend the reach of your growing catalog of self-produced, ad-supported videos to all users via mobile.

Le Figaro TV generates original and on-demand content. According to their data, they offer around 70 four-minute videos a day, ranging from political interviews to news summaries and music reviews.

Gracias a la tecnología Smart Player de Brightcove Video Cloud, Le Figaro TV está disponible para una amplia gama de dispositivos, asegurando un visionado fiable y consistente de los vídeos a través de PCs, smartphones y tabletas. Además, aprovechando la capacidad de integración de la plataforma Video Cloud con las principales ad networks y ad servers, Le Figaro puede ofrecer una experiencia publicitaria más rica e interactiva, lo que ha generado un importante aumento de sus ingresos hasta el momento, según afirma la compañía.