Viacom adopts Brightcove Video Cloud platform for multi-device distribution

The first releases will be native video applications for Apple iOS, Google Android and Xbox.

Brightcove has announced that Viacom is using Brightcove Video Cloud to deliver multimedia experiences in native apps across multiple device platforms. Viacom media outlets such as MTV, Nickelodeon and Comedy Central use Video Cloud and Brightcove native video player solutions for Apple iOS, Google Android and Xbox devices to deliver high-quality, long-form video experiences, featuring support for electronic captioning, authentication, audience measurement and in-stream advertising.

David Kline, CIO of Viacom, recognizes that "consumers today want to access their favorite shows from any device, anywhere. Brightcove solutions eliminate the complexity of publishing and distributing videos across different devices and make it easier for us to expand our offering of second screen and TV Everywhere content. The flexibility and modularity of the Brightcove platform also helps our brands achieve their specific objectives and meet their complex requirements when it comes to delivering high-quality multimedia experiences."

MTV, Nickelodeon y Comedy Central

The first brands to use Brightcove to launch video apps using Brightcove have been MTV, Nickelodeon and Comedy Central, with native video apps for iPhone, iPad and Xbox, and have plans to expand the experience to Android-based tablets and smartphones. The applications have authentication support for TV Everywhere, allowing Viacom to offer long-form premium content to cable and satellite subscribers on these devices.

David Mendels, CEO of Brightcove, highlighted that "Viacom is a market and innovation leader and has some of the most popular media in the world. Viacom has continued to evolve to meet the growing demand for premium content programming on all screens. We are proud to partner with a media powerhouse of its stature and help it reach consumers on all devices and offer the highest quality viewing experiences for both applications and audiovisual content programming. "

With Brightcove Video Cloud, Viacom has access to the most comprehensive and advanced capabilities for publishing and distributing premium video content to audiences across all device platforms. Brightcove's native video player solutions for iOS and Android devices are also integrated with the industry's leading providers of advertising, analytics, audience measurement and digital rights management, enabling Viacom to quickly deploy applications that integrate with the third-party services needed to be successful.