Sony and Wimbledon open 3D game

The exclusive Sony technology will transmit the emotion of the most famous tennis tournament in the 3D grass circuit and high definition. In collaboration with BBC, the tournament will be served at Broadcatsters around the world and cinemas from all over the planet in collaboration with Supervision Media.

For the first time, the Wimbledon finals, the most important grass tournament in the world, can be broadcast live and in 3D high definition in cinemas that are equipped for this format. The live 3D production, which will be carried out in collaboration with the official chain of the event, the BBC, will also be offered to all the world's broadcast channels interested in transmitting it.

Sony and the AELTC (All England Lawn Tennis Club) have recently announced a several -year collaboration agreement to be able to transmit 3D to any cinema in the world endowed with the necessary technology. With this, they offer fans of this sport the possibility of enjoying the tournament in an unprecedented way and in a completely new environment, and living in the first person the atmosphere of the famous central track.

Sony will have the collaboration of Supervision Media, distributors of audiovisual content in movie theaters, to bring the emotion of 3D to the cinemas of the entire planet.

The broadcast of the finals (male, female and double) will be carried out in a 3D high definition format and will be offered to the chains that have the rights and Broadcast companies interested in providing a unique show through its 3D channels. The two parties have also assumed the commitment to bring tennis in 3D to an increasingly broad audience.

Sony's position in the market makes it the perfect candidate to convey this great event in three dimensions and, with it, transfer the atmosphere and the emotion of the great Wimbledon finals to a greater number of spectators.

Fujio Nishida, president of Sony Europe, commented that “we are delighted to work with the AELTC to take an event of this category to the public around the world in 3D. Seeing tennis in three dimensions and in high definition is an impressive experience that makes you live the tension and emotions of the moment as if you were on the track itself. This broadcast will allow many more people to enjoy one of the most emblematic events of the sport with the same intensity that a spectator sitting in the stands. ”

Ian Ritchie, chief executive of the All England Lawn Tennis Club, points out that “Wimbledon is known for its respect for traditions, but, at the same time, it always tries to look for new ways to improve the presentation of the championship by adequately combining that tradition with innovation. We are very satisfied that our collaboration with Sony in the 3D field not only puts us at the avant -garde of sports transmissions live, but also that it Offer a new and stimulating way to contemplate this sport to the public throughout the planet, especially the youngest fans. ”