NAB 2011: the art of integration

NAB 2011 opens its exhibition area this Monday with its sights set on the complex art of integration, the monetization of new multiplatform business models, stereoscopy and the “cloud”, like magic words that invade every corner.

As they say, art is subjective. Whether your idea of ​​a showpiece is a perfectly designed content management system that truly maximizes assets, a seamless live sports stream that spans the globe in crystal-clear definition, revolutionary software that renders natural environments in 3D, or blog content that becomes a movie and has a highly profitable second life as a mobile game, NAB Show is the place to find everything you need to make your project a reality.

For more than 85 years, NAB remains the essential destination for broad-casting professionals who share a passion for bringing content to life across any platform, even if they have to invent it. From creation to consumption, this is the place where possibilities become reality.

More than 90,000 media and entertainment professionals from 150 countries will gather in Las Vegas from April 8 to 14 (the exhibition area opens on the 11th) to learn about the latest news from the 1,500 companies that occupy an area of ​​74,000 net square meters. At the same time, more than 500 sessions and five major conferences are already reviewing the main trends in this industry.

Panorama Audiovisual has sent a team of professionals to Las Vegas to tell our readers what is happening up to the minute at the industry's great annual fair.

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