Onda Cero launches new website and improves the quality of its online audio

After experiencing a growth of 45% compared to 2010, Onda Cero has launched its new website that will offer complete integration with social networks, a substantial improvement in the quality of live audio and podcasts and will increase the offer of 100% online content.

Onda Cero, the second most listened to radio station in Spain and the first to broadcast its signal over the Internet (it began broadcasting on the Internet in May 1996), launches a new website to be closer to its listeners. A complete remodeling that provides new features both in presentation and content.

Live streaming will continue to be the main focus of the Onda Cero site, improving the experience to consume the radio's simultaneous broadcast and expanding it with new tools and content, such as podcasts and mp3s, and the possibility of listening to all the station's complete programs whenever the listener wants.

Among the new features, we must highlight a substantial improvement in audio quality (both live and on demand), complete integration with social networks and a clearer design, aimed at facilitating access to information and user participation.

This is thus a great bet to be closer to the listeners of ondacero.es, which has experienced a growth of 45% compared to 2010.

Likewise, Onda Cero is the radio station to which Internet users spend the most time, with an average of 52 minutes per visit. (OJD interactive data Jan-Apr 2011).

Better audio quality

Aware that much of the interest of Internet users who visit ondacero.es is concentrated in live and simultaneous listening to the different spaces of the channel, the new ondacero.es will offer a great improvement in audio, which will now be broadcast in aac+/mp4.

The use and navigability of the site are also enriched and improved, with the incorporation of the standards successfully applied to the Antena 3 Group pages.

The new website also provides other services and expands the possibilities of consumption, opening new possibilities of establishing a relationship with the online audience beyond the direct one.

In addition, a better organization of the content has been sought, with the design of a clearer and simpler structure, which allows the Internet user to arrive with
more ease to the content you want to listen to or read.

Ondacero.es will have a place for audios, but also for the most curious and interesting news, articles, blogs and videos. We are facing a determined commitment to quality content, in different formats and through different forms of consumption.

In this new stage, the new ondacero.es also increases its own content, 100% online, with more exclusive reports, specials, interviews, meetings and video meetings, ranking,...

Social networks and iPhone

The Onda Cero portal will also have the chain's most advanced integration into social networks. Both the news and the audios can be shared with other Internet users, within the Onda Cero site itself (which already has tools for sharing, saving favorites, rating, etc.) or also through the main social networks (Facebook, Twitter, Windows Live and Tuenti).

Taking advantage of the launch of the news on the web, Onda Cero has completely renewed its application for iPhone, improving the live streaming and enriching it with more content and new functionalities.

The new application, now available in the App Store, will allow you to consult the network's programming and will include news and tools to share on Facebook and Twitter.
ondacero.es, pioneer on the Internet.