Radio 3.0. A new radio for a new era. The democratization of content
With a foreword by journalist Diego Carcedo, Nereida López Vidales and Miguel Ángel Ortiz Sobrino have prepared an exhaustive work on the current situation of radio and the challenges it faces on the threshold of web 3.0. The book analyzes in detail the transformation that the closest environment is experiencing in the face of new technologies, new habits and new profiles.
With a foreword by journalist Diego Carcedo, Nereida López Vidales and Miguel Ángel Ortiz Sobrino have prepared an exhaustive work on the current situation of radio and the challenges it faces on the threshold of web 3.0.
Radio 3.0. A new radio for a new era. The democratization of content analyzes in detail the transformation that the closest environment is experiencing in the face of new technologies, new habits and new profiles.
The book analyzes some of the websites of traditional analog channels and how radio stations face the new business models of multiplatform content distribution.
A separate chapter deserves a detailed analysis of the formulas for success: sports radio, new media and social networks along with the new forms of participation in radio: traditional radio and social networks.
También se abordan los ‘creative commons’ como eje vertebrador para radio clubes de aficionados. Merece la pena destacar el apartado que los autores dedican a la radio autonómica como un modelo de radiodifusión identitario y estable. Nereida López Vidales y Miguel Ángel Ortiz Sobrino se detienen también en la influencia del poder político en el medio, la estructura radiofónica en la convergencia de medios, y la nueva organización de la producción, entre otros temas que aborda un libro imprescindible para quienes quieran ver en la radio mucho más que un medio que solo lleva voz a la audiencia.
Radio 3.0. A new radio for a new era. The democratization of content
- Autores: Nereida López Vidales y Miguel Ángel Ortiz Sobrino
- Editado por Fragua. Col. Fragua Comunicación
- Madrid, 2011
- 390 páginas
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