Radio 3.0. A new radio for a new era. The democratization of content

With a foreword by journalist Diego Carcedo, Nereida López Vidales and Miguel Ángel Ortiz Sobrino have prepared an exhaustive work on the current situation of radio and the challenges it faces on the threshold of web 3.0. The book analyzes in detail the transformation that the closest environment is experiencing in the face of new technologies, new habits and new profiles.

With a foreword by journalist Diego Carcedo, Nereida López Vidales and Miguel Ángel Ortiz Sobrino have prepared an exhaustive work on the current situation of radio and the challenges it faces on the threshold of web 3.0.

Radio 3.0. A new radio for a new era. The democratization of content analyzes in detail the transformation that the closest environment is experiencing in the face of new technologies, new habits and new profiles.

The book analyzes some of the websites of traditional analog channels and how radio stations face the new business models of multiplatform content distribution.

A separate chapter deserves a detailed analysis of the formulas for success: sports radio, new media and social networks along with the new forms of participation in radio: traditional radio and social networks.

The 'creative commons' is also addressed as the backbone for amateur radio clubs. It is worth highlighting the section that the authors dedicate to regional radio as an identity-based and stable broadcasting model. Nereida López Vidales and Miguel Ángel Ortiz Sobrino also focus on the influence of political power in the medium, the radio structure in the convergence of media, and the new organization of production, among other topics addressed in an essential book for those who want to see much more on the radio than a medium that only brings voice to the audience.

Radio 3.0. A new radio for a new era. The democratization of content

• Authors: Nereida López Vidales and Miguel Ángel Ortiz Sobrino

• Edited by Fragua. Col. Fragua Communication

• Madrid, 2011

• 390 pages