Radio Gladys Palmera reinvents itself and launches a new mobile app

Available for Android and iOS, the new application allows you to discover new music, mark content highlighted by the user as favorites and create playlists according to the listener's personal criteria.

Radio Gladys Palmera launches a new application for mobile phones with which it redesigns the way of consuming online radio content. Available for Android and iOS, the new application allows you to discover new music, mark content highlighted by the user as favorites and create playlists according to the listener's personal criteria.

The new Radio Gladys Palmera application significantly improves listening to the two streaming radio channels (Gladys Palmera Radio and Gladys Palmera Collection) and can be downloaded from both the Google Play Store for Android devices and iTunes for iOs devices.

The RGP application differs from other digital platforms in that the musical prescription is made by musical experts. This feature makes discovering music a unique experience since the range of genres, styles, groups and songs is wider than other automatic prediction systems.

The design of the application has been based on understand user behaviors on the platform: the behavior of its main fans has been studied through active conversations, where the main needs of the listeners have been raised and their interests have been responded to. Radio Gladys Palmera is the preferred digital medium for the most demanding listeners who seek to discover music from today, yesterday and tomorrow.

With the data collected, first of all the home page has been improved so that the listener can have the greatest available content at their fingertips and calls to action have been included directly with the aim that all the options (play audio, add to queue, mark as favorite, add to list) can be displayed intuitively.

This new application significantly improves listening by incorporating a fixed option so that the user can always access efficiently, change channels and always know what they are listening to, without commercial breaks and with a selection of exciting music.

The sound quality is one of the hallmarks from Radio Gladys Palmera. With the new application, the ecosystem founded by Alejandra Fierro continues to focus on the best sound so that its listeners can enjoy both the excitement of discovering new music and being able to listen with high quality.

Furthermore, from the app, for the first time it is also possible to access the Gladys Palmera Collection, one of the main compilations of vintage Latin music in the world, which digitizes thousands of the 100,000 exotic songs - some definitely unreleased -, which cannot be found on other platforms, as they come from Alejandra Fierro's collection.

Prescribing listeners

On Radio Gladys Palmera they address their listeners as prescribers who want to have organized the news they discover on the platform. One of the contributions of the new application is the user menu. This addition allows the listener to have a personalized menu from which they can access their favorite content and lists made from their favorite podcasts and playlists.

Another option present in the user menu is Future Beats, the interactive list of albums recommended by RGP. This is a novelty both in content and format. Every week, the RGP editorial team selects the most impressive albums among the latest record releases and presents them in the form of a podcast. The novelty is that the user can create their own list of preferred albums selected from those podcasts that you liked the most. The final idea is that each user becomes a prescriber among their followers since the list can be shared on social networks.