CARTV puts out to tender its future streaming platform to integrate television, radio and digital content
The Aragonese Radio and Television Corporation (CARTV) is immersed in the tender for a new digital streaming platform that will bring together all the contents of Aragón TV, Aragón Radio, Aragón Noticias and Aragón Deporte, along with the complete renewal of its websites.
The objective of this tender, with a budget of 2.7 million euros, is to offer citizens easier, more attractive and adapted access to new forms of audiovisual consumption. The future platform will bring together in a single space all the contents of Aragonese public radio and television, both live and on demand. It will also include historical archive and new formats designed for the digital environment.
It will be available on mobile phones, tablets, Smart TV, web and HbbTV. The new features include exclusive content, artificial intelligence tools to facilitate search and access to programs, as well as recommendations, a registration system that will allow each user to personalize the experience.
In addition, all CARTV's current websites will be concentrated in a single portal, under a new brand that will reinforce the group's digital identity and facilitate coverage of live events.
Along with the tender for the technological development of the new digital content platform, CARTV also has the tender for the consulting service for the definition of the brand identity of the future OTT, for 70,000 euros.
With this digital transformation process, Aragonese radio and television seeks to strengthen its role as a reference public medium, offering a modern, competitive service with its own seal. The premiere of the new platform is scheduled for the end of 2026.
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