Recorded and downloaded content and streaming already increase television and video on demand consumption to 35%

This is one of the main conclusions of the latest annual Ericsson ConsumerLab report, which reflects the habits of 680 million consumers. According to Ericsson, viewers now spend six hours a week (twice as much as in 2011) watching TV series, shows and movies on demand.

The increase in recorded and downloaded content, new video services and streaming have increased television and video on demand consumption by up to 35%. This is one of the key findings of Ericsson ConsumerLab's latest annual TV and media report, which reflects the TV and video consumption habits of 680 million consumers. According to Ericsson, video-on-demand (VOD) services are responding to consumer needs, which means viewers are changing their habits: they now spend six hours a week watching television series, shows and movies on demand, a figure that has doubled since 2011.

The study also highlights the significant increase in consumers who watch video on a mobile device: 61% use their smartphone, 71% more than in 2012. Almost two-thirds of the total time teenagers spend watching television and video is with electronic devices, including tablets, laptops and smartphones.

The number of consumers viewing user-generated content (UGC) on platforms such as YouTube is also increasing. Nearly 1 in 10 consumers watch YouTube for more than three hours a day, and one in three believe it is very important to be able to watch this type of content from their home television. Additionally, the study reveals that the growing importance of YouTube platforms translates into an increase in the popularity of educational and didactic videos (tutorials), with consumers watching an average of 73 minutes of these types of videos per week.

Anders Erlandsson, consultant at Ericsson ConsumerLab, maintains that "the continued rise of streaming video on demand and user-generated content reflects three important factors for today's viewers: great content, flexibility and high-quality overall experience. That is why innovative business models that support these three factors are now crucial for creating television and video offerings that are both relevant and attractive."

Otra de las conclusiones que se desprende del ConsumerLab TV & Media 2015 de Ericsson el bingeing (darse el “atracón” televisivo o ver más de un episodio seguido) se está convirtiendo en una parte clave de la experiencia de la televisión y el vídeo. Este hábito es prominente entre los usuarios de servicios a la carta como Netflix, Amazon Prime y HBO, de los cuales el 87% ven más de un capítulo seguido al menos una vez a la semana.

On the other hand, half of consumers who watch conventional television say they can't find anything to watch on a daily basis. Consumers find recommendation features not smart or personalized enough.

It is also worth noting that 22% of consumers who have never had a pay television subscription are already paying for over-the-top (OTT) content services.

Tv lineal

Ericsson ConsumerLab makes it clear that the popularity of linear TV remains high, mainly due to the possibility of access it gives to the viewing of premium content and live content, such as sports, as well as its social value.

This report is based on interviews with more than 22,500 people and its results reflect the opinions of 680 million consumers, representing the largest study of its kind in the television industry to date. Using supporting data from on-device measurements and qualitative research, the report details the latest consumer behaviours, attitudes and demands around television and media, and the potential impact these trends may have on the industry's current business models.

The interviews have been carried out with consumers between 16-59 and 60-69 years of age, belonging to 20 markets: Brazil, Canada, China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, United Kingdom, Ukraine and the USA. Finally, it should be noted that all interviewees have a broadband connection at home and watch television or video at least once a week and almost all of them use the Internet at home. diary.