Errequerre: a platform like this was needed

This platform is the result of the ATM Group's R&D&i work, and represents a new business model that provides audiovisual media with numerous advantages.

Request, the platform for the management of Spanish-speaking audiovisual content, an exclusive marketplace for professionals, is present at the International Professional Exhibition of Audiovisual Technology, Broadcast IT 2011 (stand 3B21). In its space it is making known this tool recently launched on the market that has revolutionized the traditional business model and that includes the latest developments in audiovisual technology.

With its presence at this event, Errequerre approaches the different players in the audiovisual market: television stations, production companies, advertising agencies, Internet news portals..., who will benefit from the potential of this interactive platform, available every day of the year at any time and from anywhere in the world. Errequerre facilitates the exchange of files, of a professional nature, through its web platform and always working with broadcast quality.

For Andrés Jiménez, managing director of Errequerre, “being present at this event is a great opportunity to share knowledge and experiences with professionals and leading companies in the sector and an appropriate framework to present our star product, the Errequerre platform that we have recently launched on the market.”

This platform is the result of the ATM Group's R&D&i work, and represents a new business model that provides audiovisual media with advantages such as: a B2B business model; cost savings in resources and investment; a new source of income from self-produced content; manages to convert what is an expense today into income; makes it easy to obtain high-quality content at low cost; and guarantees access to the audiovisual news available in an easy, fast and economical way.

Likewise, visitors are being able to see first-hand at the Errequerre stand the characteristics and functionalities of the platform through on-site demonstrations that demonstrate the ease of use and immediate access to content, adapted to the current needs of the audiovisual market.

[youtube]http://www.youtube.com/watch?v=YgqfAs2ACps[/youtube]