New MusicMaster music programming software from On Air

La alemana On Air asiste por primera vez a la feria Broadcast para dar a conocer sus soluciones de programación musical MusicMaster y MusicMaster Live.

On Air, specialized in the distribution, support and development of software and services for radio, TV and Internet, is present at IFEMA with its MusicMaster solution, which automatically generates music playlists that are never repeated in the same way twice. Trusted by many Spanish radio stations across all music formats, this software controls flow and balance through a set of self-defined fields such as attribute codes and programming rules, increasing efficiency and productivity when selecting playlists.

It is an intuitive and easy-to-use 100% Windows tool that allows you to share data between Excel, Word or Outlook and MusicMaster or import any type of information, from a web page or an email. Likewise, given that the foundation of a music programming system is the database, MusicMaster allows you to create a personalized database, while being multitasking, making it possible to open several windows at the same time to edit schedules, make changes to the library, modify clocks or standards, or do a programming analysis, without the need to exit one of the menus. In fact, it is possible to drag and drop any item, such as a song, from one menu to the other.

This On Air software is accompanied by MusicMaster Live, a web application that allows listeners to take part in the musical programming of the radio space they are listening to, voting for the next song or songs from a complete program that they want to listen to next, always respecting the musical theme of the program in question. The order of the songs that will be played thus depends entirely on the votes of the listeners, who choose which songs they want to hear and which they don't.