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YouTube hires former Bing executive Danielle Tiedt

Google hires this executive to lead YouTube's consumer marketing and lead the project to launch 96 entertainment channels.

Google has hired Bing (Microsoft) executive Danielle Tiedt to lead YouTube consumer marketing as vice president of MKT. The until now general director of the Microsoft search engine Bing played a decisive role in its launch in 2009. Tiedt has worked for the last 15 years at Microsoft, especially at MSN.

This signing comes at a time when YouTube is preparing the launch of 96 entertainment channels, with an investment of 100 million in original content. This project aims to attract advertising from brands whose investment currently goes mainly to traditional broadcasters.

After the rise of amateur, viral and musical videos, YouTube is now preparing its assault to become a real alternative to television.

By, Feb 24, 2012, Section:IP, Business

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