Sony will reveal new keys to its “Believe Beyond HD” strategy at NAB 2012

Sony will demonstrate in Las Vegas that it continues to shape the future of the industry by placing image quality as the fundamental axis of its latest developments in 3D, 4K, 35 mm and OLED technologies.

Sony will go to Las Vegas emphasizing its message “Believe Beyond HD.” As an example, the company will exhibit at NAB 2012 (stand C11001) the latest technological innovations achieved within the framework of this strategy and will demonstrate that it continues to forge the future of the industry by placing image quality as the fundamental axis of its latest developments in 3D, 4K, 35 mm and OLED technologies.

Since the prototype CineAlta 4K F65 camera was unveiled at NAB 2011, Sony Professional has shipped more than 400 units, setting a new standard in digital cinema and paving the way for new productions where everything from filming to projection is done in 4K resolution. Other recent products, such as OLED monitors or cameras with a 35 mm sensor, have also conquered the market and have given content producers new opportunities to differentiate themselves.

OLED and F65 technologies have marked a new milestone in the goal of obtaining increasingly better image quality. Also, Sony is very aware that the speed and reliability of workflows are key for professionals, and products such as XMPilot and its multimedia asset management solutions are receiving an excellent reception around the world.

At NAB 2012, Sony will show how its innovation capacity has been driven by the vision of its customers and will continue to shape the future of the broadcast industry by bringing the audiovisual and technological worlds even closer together.