Adstream performs in-house standards conversion with Teranex 2D processor

Adstream uses the Teranex 2D processor to send finished spots to broadcasters around the world in different standards.

AdPro, Adstream's global media technology department, has deployed the Teranex 2D processor from Blackmagic to send the finished spots to broadcasters around the world. The processor is used in conjunction with a workflow that also includes other Blackmagic solutions such as Micro Videohub and a rack-mounted SmartView Duo monitor.

Until now, Adstream outsourced this standards conversion service to third parties. Thanks to Teradex, they now encode up to 500 spots a day in the United Kingdom. Additionally, it uses this processor for time base correction and removal of illegal digital values ​​through the processor's own SDI baseband.

In partnership with English integrator NMR, AdPro has also created a workflow using VideoHub Micro. This 16x16 SD-HDI hub is a convenient matrix switcher that allows you to eliminate manual patching of signals and easily change connections from anywhere in the AdPro installation. Ingest and playback is carried out with two Apple iMacs running alongside Thunderbolt input/output devices alongside Smartview Duo to monitor the output.

This configuration is replicated in all Adspro offices in France and Brazil, allowing the three offices to communicate with each other. Over Ethernet, AdPro manages to remnote all components while the web interface allows Adstream regional offices to create dubs.

Adstream's Craig Russill-Roy said: "Not only can we now convert all of our international spots, but we also have the ability to control this from anywhere in the world. With Videohub, we have the ability to change units in the UK or the US, allowing our 30 offices around the world to work in real time. Our first job with Teranex 2D was a global campaign for car manufacturer Nissan promoting their new Leaf electric car. Produced this campaign in Melbourne (Australia) 1080i25 and 625, we have had to convert all the spots to NTSC. The Teranex video processor has proven to be extremely responsive. When changing sources, UltraScope encoding is also great, because it means we have our measurement at the same time and in the same place.