Orad and Never.no bring real-time viewer engagement even closer

Never.no will integrate participatory and interactive elements within Orad's graphic and broadcast flow, enriching the live broadcast with content generated by viewers on social media.

Run, specialized in graphic solutions, and Never.no, focused on social media integration solutions in broadcast environments, have initiated a joint collaboration to integrate open television with social networks. Never.no offers a unique framework to integrate Orad's graphics solutions with your social media applications, allowing broadcasters to enrich their broadcast with viewer participation.

Avi Sharir, CEO of Orad, commented that "broadcasters turn to Orad to deliver data in a more visual and impactful way. Our partnership with Never.no allows us to manage and distribute content further by including user-generated content within the broadcast itself. With interactive options such as polls, voting, questions and games, broadcasters will be able to use Orad to offer ideas and opinions throughout the program, thus encouraging viewer participation and the creation of new experiences."

Never.no will integrate participatory and interactive elements within Orad's graphic and broadcast flow. Broadcasters will thus be able to easily connect to Twitter and Facebook, creating interconnected services taking advantage of user-generated content along with real-time graphics.

Lars Lauritzsen, CEO of Never.no, believes that "television and viewing behaviors are changing immensely. We are starting to see new forms of interactivity emerging when viewers participate in storytelling through social media, assuming new forms of digital participation. At Never.no we are excited to be able to partner with Orad to showcase new ways of telling stories in a more graphic, bright and engaging way."

Integration with Never.no will be available across the full range of Orad graphics solutions such as Maestro (on-air graphics), ProSet (virtual studio), RealSet (augmented reality) and Interact (interactive graphics).