Antena 3 and LaSexta welcome 2013 with a blockbuster from Aftershare.tv and Albiñana

The production of this complex strategic and creative proposal, shot with ARRI Alexa, has been conceived by Aftershare.Tv and the marketing management of the Antena 3 group, with direction by Oriol Segarra.

As is becoming a tradition, Antena 3 congratulates its audience on Christmas with a blockbuster in which the main faces of the small screen mix in a very special couples dance.

This innovative campaign, released last night, will be broadcast simultaneously and complementary on Antena 3 and LaSexta. With an optimistic tone and full of humor, it reflects the value of the difference between both channels, but also the common elements such as quality, innovation and respect for the viewer.

The production of this complex strategic and creative proposal, shot with ARRI Alexa, has been conceived by Aftershare.Tv and the marketing management of the Antena 3 group, directed by Oriol Segarra, who, in addition to a career of more than 15 years recognized in the most prestigious festivals internationally, has a special delicacy in directing actors.

The production company responsible for this blockbuster has been Albina, a company with more than 25 years of experience in productions at a national and international level.

One campaign, in two phases

The campaign will consist of two phases: the first will be broadcast on Antena 3 and LaSexta, until Friday. Pablo Motos and Wyoming gave way last night to Antonio Lobato and Alberto Chicote, the couple that opens the dance. The Antena 3 viewer was able to see Antonio Lobato dance with someone he does not recognize and to discover who it is he would have to change to LaSexta. Conversely, Alberto Chicote appeared dancing in LaSexta with an unidentified person. If the viewer wanted to know who their partner was, they had to tune in to Antena 3. After Lobato and Chicote, the spot continues with couples like Usun Yoon and Carlos Sobera, Matías Prats and Eva Hache, Mamen Mendizábal and Manel Fuentes, Susana Grisso and El Gran Wyoming, Arturo Valls and Antonio Ferreras, Cristina Saavedra and Pablo Motos, Jordi Évole and Paula Vázquez, Jorge Fernández and Anna Simon and Karlos Arguiñano and Sandra Sabatés.

The second phase will start on Friday in prime time with the broadcast of the full spot in which the point of view of the two presenters will already appear. This second stage will be broadcast on the Group's seven channels: Antena 3, LaSexta, Neox, Nova, Nitro, Xplora and LaSexta3.

In December 2010, Antena 3 launched the first of its innovative campaigns under the title Pone, which marked a before and after in his way of conceiving television. On that date, the network brought together its stars for the first time, to the rhythm of the legendary song Proud Mary by the Creedence Clearwater Revival and within the framework of a great musical production.
[youtube]http://www.youtube.com/watch?v=xq8ZMtvBu98[/youtube]