Ariel Sardinas, new Sales Director for Avid's video segment in Latin America

The executive will boost the business in the video segment in the region.

Following the business expansion strategy in the Latin American market, Avid has just appointed Ariel Sardinas as the new Sales Director for the video segment in Latin America.

With extensive experience in the Latin American video market, Sardinas carried out this function at Avid until early 2012 and now the company entrusts him with this task again. "I return to Avid with a great challenge and a great team. We are going to join forces to optimize the relationship with distributors and offer the best conditions for our customers," said the executive.

The new director will report to Vice President of Sales for the Americas, George Mogannan and will lead the team composed of Danillo García (Sales Director in Brazil) and Leonardo Teixeira, Video Account Manager. Together they will work to strengthen the relationship with distributors CIS and VIdeoSystems.