Santiago Sánchez, new member of the Avid Pro Audio team for Latin America

Who has worked with companies such as Sony Broadcast and Professional, Kramer Electronics, Ross Video and Sierra Video is the new Account Manager for Avid Technology's professional audio line.

Santiago Sánchez has just joined the team Avid Pro Audio for Latin America.

Sánchez, who has more than 16 years in the field of professional audio and video and who has worked with companies in the industry such as Sony Broadcast and Professional, Kramer Electronics, Ross Video and Sierra Video, is the new Account Manager for Avid Technology's professional audio line. Santiago will be in charge of the Southern Latin American territory that includes Chile, Argentina, Bolivia, Ecuador, Guatemala and Costa Rica.

A musician gifted with piano and guitar (self-taught) completed his studies in Electronic and Communications Engineering at the Universidad Iberoamericana in Mexico City. During his professional career, Santiago Sánchez has worked on high-profile projects such as the integration of the digital archiving system for historical content of Televisa (Protele, Mexico City), the 24-bit digital audio recording studio DEMK (Monterrey, Nuevo León, Mexico) and the news production system and digital historical content archive of Noticieros Televisa (Chapultepec, Mexico City).

“I am very excited about the opportunity to work for Avid, the world leader in the audio industry,” explained Sánchez, “as I return to my true passion, which is professional music and sound production.” The new Account Manager will be based in Mexico City.