Rick Fernández, new representative of Canare Electric for Latin America

The Japanese Canare Electric has appointed Rick Fernández, from the consulting firm AxxionConsulting, as its exclusive representative for Latin America.

Rick Fernández, executive of the consulting firm AxxionConsulting, will be the representative for Latin America of the manufacturer of cables and connectors for audio and video and fiber optic systems for the broadcasting industry and the professional A/V market Electric Canary. Based in Los Angeles, Fernández will be in charge of evaluating the current distribution channels of the Japanese company and directing the marketing management and sales initiatives of the Japanese firm in each country in the area.

Jun-Ichiro Ohno, Director of International Sales at Canare, stated in this regard that "we are delighted to begin a relationship with AxxionConsulting. Rick Fernández has a high level of experience in establishing various distribution channels in the territory and the professional links necessary to achieve efficient management."

For his part, Rick Fernández commented that at the consulting firm to which he belongs "we are extremely pleased to align ourselves with a company like Canare. They are demonstrating once again their total commitment to the Latin American market."