Vizrt begins the purchase process of Mosart Medialab

The acquisition, whose economic valuation has not been disclosed, will mean the full integration of the Mosart automation system into the Vizrt product portfolio.

TV 2 Gruppen, parent company of Mosart Medialab, has signed a non-binding specification with Vizrt by which the company specialized in advanced graphics and intelligent workflows will acquire all the issued shares of Mosart. The acquisition, whose economic valuation has not been disclosed, will mean the full integration of the Mosart automation system into the Vizrt product portfolio.

John Kjellevold, CEO of Mosart Medialab, highlighted that "Mosart technology will bring unique functionality to Vizrt's workflow solutions offering, and our products are already very well integrated, thanks to working together beyond meeting the specific needs of our mutual customers. In the future, as part of Vizrt, Mosart will benefit from Vizrt's large international sales volume, as well as its strong reputation and brand recognition. This will allow us to strengthen the value of automation Mosart for users in a wide range of markets.”

Mosart automation allows very few operators to control complex productions through an intuitive software interface. The Mosart system collects input from the newsroom system, controls the systems and devices, and allows the operator to maintain control of both regular broadcasts and breaking news.

Martin Burkhalter, CEO de Vizrt, se ha mostrado entusiasmado con las posibilidades que esta transacción puede aportar a Vizrt y a nuestros clientes. La tecnología de Mosart es un complemento perfecto para nuestras soluciones de flujo de trabajo inteligentes, y mejorará nuestra oferta para los broadcasters a escala global”. “Esta operación tiene sentido para nosotros, tanto estratégica como financieramente. Mosart ha mostrado un fuerte crecimiento, y confiamos en nuestra debida diligencia a fin de mostrar que la adquisición sea rentable”, ha añadido Burkhalter.

“La tecnología de Mosart nos permitirá simplificar la producción de contenidos para nuestros clientes actuales y futuros. La unión propuesta de fuerzas no solo agrega productos a nuestra cartera, sino que también nos permitirá desarrollar nuevos productos y flujos de trabajo integrados. La integración de la tecnología de Mosart con Viz Engine, por ejemplo, ofrecerá al mercado una solución de in-a-box muy potente y eficiente”, ha asegurado el director de tecnología de Vizrt, Petter Ole Jakobsen.