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Mediaset España, leading audiovisual group in participation in social networks

According to Global In Media, Mediaset content has generated 55% of comments related to television with more than 53 million mentions.

According to Global In Media, the content of the Mediaset España group channels has generated 55% of comments related to television with more than 53 million mentions, with Telecinco (40 million comments) in the lead.

By networks, Global In Media awards Telecinco a resounding victory for social impact on networks (Facebook, Twitter and blogs) with more than 40 million comments. Cuatro, for its part, has accumulated close to 11 million. Among the themes, Divinity (807,820 comments), Energy (770,646) and Factoría de Ficción (302,799) have been the Mediaset channels with the highest participation.

For its part, according to Global in Media, the Atresmedia group gathered a total of 25.1 million comments in 2013, with 26% of social activity. RTVE exceeded eleven million comments, with a 12% share on social media.

Social Media 2013

By, Jan 27, 2014, Section:Business, Television

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