BIT Experience will address the promotion of television content on social networks

Sonia Got, Social Media Manager at Mediaset Spain, will participate on the 4th at BIT Experience in a plenary session in which she will address the growing importance of social networks for television.

BIT Experience 2017, which will take place on October 4 and 5 at Feria de Madrid and in which more than forty speakers at the highest level of the audiovisual, digital and multimedia industry will participate, will analyze, among many other topics, the promotion of television content through social networks.

Sonia Got, Social Media Manager at Mediaset España, will participate on the 4th at 3:30 p.m. in a plenary session in the South Auditorium which will address the growing importance of social networks in our communication environment, placing them at the center of attention of a large part of the technological processes that support the so-called Information Society.

One of the applications where the television industry finds a fruitful point of convergence with the Internet is in social networks. They enable the promotion of any content, generating a communication channel with great feedback capacity.

They also constitute a highly effective tool for establishing dynamic audiences interested in participating in your television content. Through social networks, networks can access their audiences outside the television medium and, therefore, allows them to overcome many of their weaknesses, such as the fleeting nature of their messages or the impossibility of interaction.

What is Mediaset's strategy in networks, how are social channels organized? or how to measure its impact? These are just some of the questions that this expert will address throughout this workshop.

BIT Experience está organizado por IFEMA y Comunicare Digital, con Panorama Audiovisual como main media partner, y el patrocinio de Aicox, Etiqmedia, Harmonic, SES y Sony (diamante); Akamai, Aspera, Cellnex, Hispasat, Intinor, Riedel, Rohde&Schwarz y TMediaT (oro); Ebantic, Tedial y VHD (plata).

More information and registration (free for professionals), here.