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https://www.panoramaaudiovisual.com/en/2018/06/27/consumo-contenidos-televisivos-online-egm/

The consumption of television content, according to the EGM, is no longer exclusive to conventional television

The 2nd Wave of the EGM shows the evolution of online media consumption from 2016 to 2018. Internet television consumption doubles from 20% to 40% in the last three years. The smartphone becomes an essential device to access radio and television content through the Internet.

TV an iPad

The Association for Media Research (AIMC) has presented the results of the 2nd Wave of the General Media Study (EGM), which collect results of field work carried out from April 4 to June 12, 2018, the year in which it celebrated its 50th Anniversary as a reference study on media consumption.

The television registers a penetration of 85.6% among the population over 14 years old, which represents a daily audience of 34,094,000 viewers. This penetration managed to increase slightly compared to the end of 2017 (+0.4 points), which represents 184,000 more viewers.

Regarding the consumption of digital media, moderate growth is observed in all media except television, which has doubled its users between 2016 and so far in 2018.

The online activity The one that increases the most compared to the same moment in 2017 is the viewing of television programs, series or movies, which almost doubles its users with more than 4.1 million people carrying out this activity and increases by 67.5% compared to 2017. Also noteworthy is the purchase of products and services, which maintains its growth and increases by 55.7% compared to the second accumulated in 2017.

Access to media through the Internet (Source: 2nd Wave EGM 2018)

Radio

The next medium in penetration is radio con more than 23.2 million daily listeners, which represents 58.2% penetration. The medium decreased slightly compared to the end of 2017, losing 1.9% of its audience.

SER maintains the lead, reaching more than 4 million listeners daily (-1% compared to the second accumulated in 2017). For their part, Los 40 and Cope are practically tied with more than 2.6 million daily listeners, both losing 1.6% of their audience. Onda Cero improved its data in the last year and now has almost two million daily listeners.

The programs that attract the most audiences are today of the Chain Being which leads with 2,657,000 daily listeners, although it loses 12.8% of its audience compared to the same wave in 2017. It is followed by Herrera in Cope que consigue aumentar sus oyentes y roza los 2 millones. Más de uno, con Carlos Alsina y Juan Ramón Lucas en Onda Cero, es el matinal que más crece porcentualmente en la presente temporada: suma 65.000 nuevos oyentes y alcanza 1,2 millones de seguidores diarios.

By, 27 Jun, 2018, Sección:Business, Radio, Television

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