Content consumption on smart televisions grows by 18%

According to a study carried out in fourteen countries by NPD DisplaySearch, 18% of consumers surveyed access online content on their connected televisions at least once a day.

A study carried out by NPD DisplaySearch in fourteen countries reveals that, although online content consumption remains focused on desktop PCs/Macs and laptops, access to series and movies through tablets, smartphones and smart TVs is increasing significantly. Specifically, according to NPD, the increase in content consumption on smart TVs is increasing at a rate of 18%. Almost two in ten viewers access some online content at least once a day through their television.
In fact, 25% of consumers surveyed said they watched online content several times a week.

Regarding the content demand profile, movies are the main source of entertainment for consumers who access online from their television. Consumers prefer to watch movies in a social setting, and since movies are available through online sites they have become the preferred content.

Among consumers who do not watch online content on television, 44% said they have no interest in watching that content on their televisions. Among those consumers who do not have a connected television, only a third said they were interested in having one.

These results indicate that there is still a general lack of interest in viewing online content through television. This can be attributed to the use of other types of devices to access this content, as well as a lack of infrastructure and/or experience to connect your existing televisions to the Internet.

Despite this, daily use of televisions to watch online content remains less than 30% in most countries. One of the countries with the highest consumption of online content on television is China.