Content consumption through mobile devices increases by 25% in summer

The data analyzed by Wuaki.tv confirm a change in habits in content consumption during the summer months.

The streaming service for computers, Smart TV, tablets and game consoles with more than one million users, Wuaki.tv, has noted the increase in the consumption of on-demand content through mobile devices during these first summer months.

The viewing of streaming content on mobile devices and tablets represented more than 25% of all the views that the platform has had during the first months of the second quarter. During the summer months, the growth in consumption of series and movies on these devices has doubled compared to the annual average, since they become the best companion for users during vacations.

Jordi Miró, CTO of Wuaki.tv, highlights that "in recent years, consumption habits and audiences have changed significantly, this is undoubtedly a reality. Consumption from mobile devices works very well all year round, but in these months they have experienced notable growth, reinforcing the theory that mobile content is the future of video and online leisure consumption."

Otro dato relevante es el del consumo de series, que ha aumentado un 15% de media durante el periodo estival. Según los datos analizados los usuarios suelen estar una media de 42 minutos consumiendo contenidos en streaming en los dispositivos móviles o las televisiones conectadas, y una media de unos 35 minutos en ordenador.

Este fenómeno se explica, por un lado, porque la mayoría de series de producción propia en televisión desaparecen en verano y ello coincide con la aparición de públicos más jóvenes favorables al consumo de este tipo de contenido. Por el otro, también es representativo el consumo de contenido móvil a nivel global. Estudios recientes señalan que el 68% del contenido consumido en nuestro país en dispositivos móviles se realiza a través de smartphones y un 32% en tablets.