Television and video consumption increases 85% since 2010

El tiempo de visionado de contenido bajo demanda ha crecido un 50% en seis años, según el último informe ConsumerLab TV & Media de Ericsson. El visionado en pantallas fijas ha disminuido un 14% en ese período.

Television and video consumption on mobile devices has increased by 85% since 2010. This is clear from the latest report from Ericsson sobre consumo de televisión y medios audiovisuales (ConsumerLab Tv & Media), que además demuestra que tanto el visionado de vídeo móvil como de TV bajo demanda ha crecido en los últimos seis años, aunque el descubrimiento de contenido sigue siendo frustrante para los consumidores.

Average TV and video viewing time on mobile devices has increased by more than 200 hours annually since 2012, or 1.5 hours more per week. This increase in mobile viewing coincides, on the other hand, with a decrease in viewing on fixed screens of 2.5 hours less per week, although the desire to watch television and video in general does not decrease.

According to the report, a major issue is low consumer satisfaction when trying to search for content. 44% of consumers in the US say they can't find anything to watch on traditional TV every day, which is 22% more than last year. On the contrary, Americans spend 45% more time than on traditional TV choosing what to watch on video on demand (VOD) services.

Paradoxically, 63% of consumers say they are very satisfied with content discovery if it is their VOD service, while only 51% say the same about traditional TV. The data reveals that although the VOD discovery process takes longer than with traditional TV, consumers rate it as less frustrating as it implicitly promises the promise of finding something they want to watch, when they want to watch it.

On-demand services

Total viewing of on-demand content (streaming TV series, movies and other TV programs) has grown by 50% since 2010. According to the study, consumers continue to prefer 'binge-watching': 37% watch two or more episodes of the same program in a row each week and more than a fifth do so daily.

On the other hand, the time spent by consumers on VOD services in the United States has increased by 60% since 2012, from $13 to $20 per month. For their part, 40% of respondents say they watch YouTube daily, and a considerable 10%, more than three hours a day.

Zeynep Ahmet, senior consultant at Ericsson ConsumerLab, assures that "according to this extensive report, we see that consumers are increasingly demanding seamless access to high-quality TV and video content. For consumers in general and millennials in particular, being able to watch it on their smartphone is key. Consumers not only want the social experience of sharing TV broadcasts, but they also expect the flexibility of having an on-demand and on-demand audiovisual offering. Today's experience is multidimensional and consumers want to create their own worlds of engaging content. and personalized.”

Finally, it should be noted that the Ericsson ConsumerLab report on TV and video is based on interviews with more than 30,000 people and its results reflect the opinion of 1.1 billion consumers, which represents the largest study of its type in the television industry to date. Using supporting data from on-device measurements and qualitative research, the report details the latest consumer behaviours, attitudes and demands around television and media, and the potential impact these trends may have on the industry's current business models. The interviews were conducted with consumers between 16 and 69 years of age in 24 markets: Germany, Australia, Brazil, Canada, China, Colombia, South Korea, Spain, France, Greece, India, Italy, Mexico, the United States, the Netherlands, Poland, Portugal, the United Kingdom, the Dominican Republic, Russia, South Africa, Sweden, Taiwan and Turkey. All interviewees have a broadband connection at home and watch television or video at least once a week. Almost everyone uses the Internet daily.