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https://www.panoramaaudiovisual.com/en/2014/03/02/el-grupo-atresmedia-lidera-la-audiencia-de-febrero-con-su-mejor-dato-historico-301/

El grupo de canales de Mediaset España alcanza del 29,7%, mientras que la oferta de CRTVE alcanza el 16,8%).

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El grupo de canales de Atresmedia ha alcanzadoen febrero su máximo histórico con un 30,1%. Por su parte, Mediaset España alcanza el 29,7%; CRTVE el 16,8%; Unidad Editorial, el 3,2% y Grupo Vocento, el 3,2% (con un mínimo histórico tras el cierre de MTV e Intereconomía en abierto y ámbito nacional).

Según el informe de Windward Communication, with data from Kantar Media, Telecinco (14.8%) regains leadership after three months and 1.5 points in the month of February. Telecinco is the leader in women, in the group from 13 to 44 years old and in those over 55 years old, as well as in
regions of Andalusia (tied with Antena 3), Basque Country, Catalonia (tied with TV3), Galicia, Madrid, Rest, Canary Islands, Asturias, Balearic Islands and Murcia. It is the most watched channel during the weekdays from Monday to Friday and at night (from 8:30 p.m. to 16:30 p.m.). The most watched broadcast was The Voice Kids.

Antena3 (14.0%) fell one tenth in February and leads in men and in the group between 45 and 54 years old, as well as in the regions of Andalusia (tying with Telecinco), Valencia, Castilla La Mancha, Aragón, Castilla y León and in the commercial target. Antena 3 is the most watched channel in the morning, after-dinner, and afternoon slots and by days, it is the most watched option on weekends. The R. Sociedad-Barcelona football match is the network's most watched broadcast in February.

The public regional governments achieved 8.1%, dropping two tenths. This month, TVG (11.6%) is the channel that achieves the highest share and TV3 shares the leadership in Catalonia together with Telecinco.

This month highlights the decline of the Catalan TV3 and the growth of TPA, which has its best figure in the last twelve months. This month Aragón TV, TV3, and TVG share the regional position with the best share (11.6%).

Television consumption in February was 267 minutes per person per day. In February, a consumption of 267 minutes (4 hours and 27 minutes) per person per day was recorded, the same figure as last month and four minutes less than in February 2013. Andalusia and Castilla-La Mancha top the ranking by community, while the Canary Islands and Murcia have the lowest consumption.

In this month of February, the golden minute brought together 9,731,000 viewers, on the 18th on La1 at 10:28 p.m., during the broadcast of the Manchester City-Barcelona football match.

DTT consumption (82.8%) rose two tenths, while cable (12.6%) fell two and satellite (4.5%) rose one. Catalonia is the region that consumes the most through DTT. The Basque Country and Asturias do it the most using cable, and the Canary Islands and Aragon use satellite.

Hearings February 2014 (Photo: Barlovento Comunicación, with data from Kantar Media)

By, Mar 2, 2014, Section:Business, Television

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