Onthespot and IAB present an infographic focused on online radio

What advertising formats have a place in online radio, what are the marketing models, the strengths of the medium and its main metrics?... these are some of the issues that the infographic prepared by IAB graphically shows.

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The Online Radio Commission led by IAB and made up of Telefónica On The Spot Services, Audioemotion, ComScore, Neuromedia, Spotify, PRISA Radio and Videoplaza have just presented a infographic in which this new medium “photographs”.

The infographic includes the main points to take into account in this medium, describing what is meant by online radio, what advertising formats are available, what are the marketing models, as well as the strengths of the medium and its main metrics.

The document graphically reflects the aspects of an ecosystem that provides great benefits and possibilities to both advertisers and publicists who use this means of communication, and that comes to energize the Online Radio market and show the great potential of this service.

Belén Acebes, Director of Marketing and Research at IAB Spain and head of the Online Radio commission, highlighted that "this infographic aims to be an informative tool, with a graphic and visual nature, to bring Online Radio closer to the digital advertising sector."

On the other hand, for Onthespot this commission has served to strengthen its positioning in the musical content market, guide its portfolio of music products and share its experience with other companies in the sector.

Hilo Musical

Telefónica On The Spot Services, a Telefónica group company, specializes in in-store media services, audiovisual services for companies and implementation and management of DOOH (Digital Out-Of-Home) digital advertising networks.

It currently has more than 15,000 clients to whom it offers service in 82 countries. The profile of its clients ranges from SMEs to large companies and multinational corporations.

As experts in music and digital signage, Onthespot works to activate the point of sale throughout the customer's entire purchase cycle, designing, implementing and managing DOOH advertising networks and digital communication projects.

Onthespot's value proposition pivots on three main lines: point of sale, corporate and DOOH environments.

Currently, the company offers more than 28,000 Hilo Musical service points and 26,400 Digital Signage points.