Almost 34 million people in Spain consume audiovisual content through the Internet30 April 2025 [+] 95% of Internet users between 16 and 75 years old, which is equivalent to almost 34 million people, use audiovisual content services...
CTV and programmatic advertising: a perfect combination11 February 2025 [+] In this forum, Lorenzo Del Seppia, commercial director for Spain, Italy and MENA of Magnite, addresses the possibilities of programmatic in television environments, ...
95% of Spanish Internet users focus on Connected TV26 June 2024 [+] According to the latest IAB study, promoted by Publiespaña and prepared together with Nielsen, the penetration of Connected TV continues to increase: 95%...
IAB Spain sheds light on Connected Television with a complete White Paper18 January 2024 [+] The Connected Television Commission of IAB Spain, an advertising, marketing and digital communication association, has presented a complete White Paper that aims to ...
Connected TV already has 31 million users in Spain7 June 2023 [+] The data of the 31 million Connected TV users in Spain provided by the latest study by IAB Spain (Advertising Association, ...
IAB Spain sheds light on Connected TV formats with an Advanced Guide21 September 2022 [+] The advertising, marketing and digital communication association in Spain, IAB Spain, has presented the Advanced Guide to Connected TV formats, prepared by...
27.4 million Spaniards already consume audiovisual content via the Internet8 June 2022 [+] According to the Connected Television Study 2022 of the Association of Advertising, Marketing and Digital Communication in Spain (IAB Spain), Connected Television achieves...
Almost ten million users connect to a smart television every day in Spain21 November 2019 [+] One in two users spends between one and three hours a day consuming online audiovisual content on Smart TVs, according to a study...
IAB Spain organizes a course on new advertising environments from online video to 'Addressable TV'14 February 2019 [+] El curso, que tendrá lugar durante un mes desde el 28 de febrero, mostrará un panorama de la evolución y desarrollo de los medios ...
IAB Spain launches a specific commission for eSports16 January 2018 [+] The main objectives will be to define, standardize and publicize the communication capabilities of eSports. IAB Spain, the advertising association,...
IAB Spain advances the digital trends that will mark 20172 March 2017 [+] The Association of advertising, marketing and digital communication in Spain has prepared the Top Digital Trends 2017, a document that has...
Onthespot and IAB present an infographic focused on online radio10 July 2014 [+] What advertising formats have a place in online radio, what are the marketing models, the strengths of the medium and its main metrics?... these...
Endemol Beyond e IAB Spain crean el primer Curso Superior de TV Conectada6 May 2014 [+] Tendrá una duración de 32 horas (4 fines de semana) y cuenta con un programa liderado por Francisco Asensi, director de Endemol Beyond, División ...
IAB Spain and AEDETI join forces to promote interactive television11 February 2014 [+] The objective of the agreement is the standardization and promotion of the connected television business in Spain. IAB Spain, association that represents the...
30% of connected TV users and 40% of online video users abandon traditional television4 November 2013 [+] Tres millones de internautas (18%) conectan su TV a internet, principalmente a través de las consolas y las Smart TVs. Un 19% de los ...
First campaign with VPAID TimeLine technology (Video Player Ad Interface Definition)21 November 2012 [+] Publimedia Gestión, Samsung, Starcom y Mediamind desarrollan en la primera campaña online en España de spot interactivo a través de las webs de Mediaset. ...
La “audiovisualización” de la Web20 September 2011 [+] Interactive Advertising Bureau (IAB)en colaboración con Cool Insights acaba de publicar en España el estudio “Video marketing y publicidad en vídeo online: aproximación desde ...
Digital signage white paper5 July 2011 [+] IAB launches a White Paper on dynamic digital marketing: 'Digital signage: the fourth screen' in which the current and future...
