Almost 34 million people in Spain consume audiovisual content through the Internet30 April 2025 [+] El 95% de los internautas entre 16 y 75 años, lo que equivale a casi 34 millones de personas, utiliza servicios de contenido audiovisual ...
CTV and programmatic advertising: a perfect combination11 February 2025 [+] In this forum, Lorenzo Del Seppia, commercial director for Spain, Italy and MENA of Magnite, addresses the possibilities of programmatic in television environments, ...
95% of Spanish Internet users focus on Connected TV26 June 2024 [+] According to the latest IAB study, promoted by Publiespaña and prepared together with Nielsen, the penetration of Connected TV continues to increase: 95%...
IAB Spain sheds light on Connected Television with a complete White Paper18 January 2024 [+] The Connected Television Commission of IAB Spain, an advertising, marketing and digital communication association, has presented a complete White Paper that aims to ...
Connected TV already has 31 million users in Spain7 June 2023 [+] The data of the 31 million Connected TV users in Spain provided by the latest study by IAB Spain (Advertising Association, ...
IAB Spain sheds light on Connected TV formats with an Advanced Guide21 September 2022 [+] La asociación de publicidad, marketing y comunicación digital en España, IAB Spain, ha presentado la Guía Avanzada de formatos en TV Conectada, elaborada por ...
27.4 million Spaniards already consume audiovisual content via the Internet8 June 2022 [+] According to the Connected Television Study 2022 of the Association of Advertising, Marketing and Digital Communication in Spain (IAB Spain), Connected Television achieves...
Almost ten million users connect to a smart television every day in Spain21 November 2019 [+] Uno de cada dos usuarios dedica entre una y tres horas diarias al consumo de contenidos audiovisuales online en Smart Tvs, según un estudio ...
IAB Spain organizes a course on new advertising environments from online video to 'Addressable TV'14 February 2019 [+] The course, which will take place for one month from February 28, will show an overview of the evolution and development of media...
IAB Spain launches a specific commission for eSports16 January 2018 [+] The main objectives will be to define, standardize and publicize the communication capabilities of eSports. IAB Spain, the advertising association,...
IAB Spain advances the digital trends that will mark 20172 March 2017 [+] La Asociación de la publicidad, el marketing y la comunicación digital en España, ha elaborado el Top Tendencias Digitales 2017, un documento que ha ...
Onthespot and IAB present an infographic focused on online radio10 July 2014 [+] What advertising formats have a place in online radio, what are the marketing models, the strengths of the medium and its main metrics?... these...
Endemol Beyond and IAB Spain create the first Higher Course in Connected TV6 May 2014 [+] It will last 32 hours (4 weekends) and has a program led by Francisco Asensi, director of Endemol Beyond, Division...
IAB Spain and AEDETI join forces to promote interactive television11 February 2014 [+] The objective of the agreement is the standardization and promotion of the connected television business in Spain. IAB Spain, association that represents the...
30% of connected TV users and 40% of online video users abandon traditional television4 November 2013 [+] Three million Internet users (18%) connect their TV to the Internet, mainly through consoles and Smart TVs. 19% of...
First campaign with VPAID TimeLine technology (Video Player Ad Interface Definition)21 November 2012 [+] Publimedia Gestión, Samsung, Starcom y Mediamind desarrollan en la primera campaña online en España de spot interactivo a través de las webs de Mediaset. ...
The “audiovisualization” of the Web20 September 2011 [+] Interactive Advertising Bureau (IAB) in collaboration with Cool Insights has just published in Spain the study “Video marketing and online video advertising: approach from ...
Digital signage white paper5 July 2011 [+] IAB launches a White Paper on dynamic digital marketing: 'Digital signage: the fourth screen' in which the current and future...
