IAB Spain launches a specific commission for eSports

The main objectives will be to define, standardize and publicize the communication capabilities of eSports.

IAB Spain, the association of advertising, marketing and digital communication in Spain, has launched a Working Commission focused on eSports due to the important moment that this industry is experiencing in Spain, whose interest was reflected with the success of the eSports room of the Inspirational Festival of the last edition; and the interest transmitted by companies associated with IAB Spain.

The objectives of this commission are promote eSports within the digital industry, disseminate your capabilities in digital communication, increase your knowledge in the market and gain trust among advertisers.

The new eSports Commission It will be open to the participation of any company associated with IAB Spain, y se une a la larga lista de Comisiones que están activas y que son las siguientes: Agencias de Medios, Creatividad Digital, Anunciantes, Audio Online, Branding, Content & Native Advertising, Data, Digital Signage, Ecommerce, Innovación Tecnológica, Medición de Audiencias, Mobile, Performance, Programática, Redes Sociales, TV Conectada, Lobby y Regulación y Vídeo Online. La Comisión se pondrá en funcionamiento en los próximos días.

eSports: 700 million revenues

Según Paco Anes, responsable de Mobile & New Media de IAB Spain, “eSports have created a unique entertainment ecosystem where traditional communication formulas no longer work; In 2017 they generated almost 700 million dollars according to the report Global Esports Market Report 2017 published by Newzoo. The time has come to promote this area from IAB Spain. The creation of this Commission will serve to bring together the main players in the sector and lay the foundations on which to work on common standards.”