Canon technology, chosen to cover the World Cup in Brazil

Canon Professional Services (CPS) deployed a team of technical experts to each of the 12 stadiums that hosted football matches in Brazil.

Lenses for television cameras Canon They were the most used by professionals who covered the World Cup in Brazil.

Yuichi Ishizuka, president and COO of Canon United States, acknowledges that "at Canon we are proud to be able to help television networks and news agencies to transfer and broadcast all the action that takes place in these high-level sporting events to fans around the world. Likewise, the fact that renowned professionals trust us is a clear recognition of our products, professional services and support services."

Canon television camera lenses represented approximately 90% of the total lenses used.
Canon EOS DSLR professional cameras, equipped with white Canon EF telephoto lenses, increasingly occupy a special space on the sideline of football fields reserved for photographers. Approximately 70% of the professionals who covered this event in Brazil chose Canon equipment, a figure that, in the case of the final of the professional American football championship, rose to 75%.

Canon Professional Services (CPS) deployed a team of technical experts in each of the 12 stadiums that hosted soccer matches in Brazil to cover any technical support, maintenance or product loan needs that imaging professionals may have.