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Telecinco (15.4%) leads May for the ninth consecutive month

Antena3 (13.0%) fell nine tenths in May compared to last month.

Hearings May 2015 (Source: Barlovento Comunicación)

The hearing report prepared by Windward Communication, based on data from Kantar Media, reveals that Telecinco is once again the leader in May with 15.4% share, placing it as the main option among Spanish viewers for the ninth consecutive month. Telecinco, which rises six tenths, is the leader in women, from 13 years old, in the "commercial target", and in Andalusia, the Basque Country, Galicia, Madrid, Valencia, Castilla La Mancha, the Canary Islands, Aragon, Asturias, the Balearic Islands and Murcia.

Antena 3 (13.0%) fell nine tenths in May compared to last month and maintains its leadership among men, although it loses the subgroup of 45 to 54 years old.

It is also a leader in the upper / upper-middle classes and in the area of ​​Castilla León. In addition, it is the most watched channel in the after-dinner time slot, as well as on weekends (equal with Telecinco).

As for TVE's La1, it repeats its results in May with a 9.9% share. It stands out in individuals over 45 years of age and in women.

By days of the week, it achieves its best results on weekends and by time slots in the after-dinner and prime-time hours.

The public chain has affinities in the upper and upper middle class, as well as in populations of less than 50,000 inhabitants and more than 500,000. The most viewed broadcasts corresponded to the Juventus‐Real Madrid match and the Eurovision Song Contest.

The sum of LaSexta and Cuatro registered a 14.9% share. By television groups, the audience is distributed between Mediaset España (31.8%), Atresmedia (25.5%), CRTVE (17.2%), Unidad Editorial (4.4%) and Grupo Vocento (3.2%).

By, Jun 1, 2015, Section:Business, Television

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